Clinton Kane is a fast-growing artist and songwriter from Australia. He has had numerous viral hits including his popular singles Chicken Tendies and I Guess I'm in Love, both of which charted on the US Billboard Hot 100.

Clinton takes a creative approach to his merchandise business. Working with his creative team, Mainfactor designed, developed and launched a new e-commerce shop, designed for Clinton's custom merch brand I'm Not Toxic I Swear. Utilizing this uniquely creative brand, Mainfactor built an omnichannel commerce approach for Clinton that continues to grow and thrive.

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Strategy:

• Create a custom-branded merch experience to engage Clinton's fanbase both on and offline
• Create an omnichannel merch and e-commerce management system to centralize data and the analysis of Clinton’s growing merchandise business
• Work with Clinton's design team to create unique merchandise pieces, available on a limited time basis to increase demand

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Approach:

• New custom Shopify store, branded as I’m Not Toxic I Swear / Clinton Kane
• High-end merchandise line on top-quality garments
• Centralization of the tour, production, and e-commerce strategy through the core Mainfactor team
• Worldwide logistics for tour and e-commerce production, marketing, and fulfillment

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Outcome

• Successful merchandise launches around US, AU, UK, and EU tours
• Continually growing e-commerce sales and fan engagement

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Check out Clinton Kane's I'm Not Toxic I Swear Line Here.

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