Performance Marketing Associate

Founded in 2020, and backed by venture capital and strategic investors, Mainfactor is an e-commerce-as-a-service company offering a comprehensive platform for an array of D2C shops. With our roots in the entertainment business, we build, operate, and grow direct-to-consumer businesses with creators, artists and brands.

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Mainfactor is looking for a Performance Marketing Manager to join our talented team at our fast-growing, venture-backed, experienced e-commerce company. In this role, you will support our e-commerce team in managing our paid media and other performance marketing channels.

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You will be responsible for planning and executing paid media/digital advertising spending across social media, Google paid search, Google shopping, display, video, email marketing, SMS marketing,CRM platforms, and other digital platforms across multiple direct to consumer businesses and products. You will report to our Director of Marketing and will be responsible for ensuring the effectiveness of our spends.

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We are looking for someone who thrives in the dynamic environment of early-stage growth, and is a creative and collaborative problem solver.

What you'll be doing:

• Plan and execute paid media/digital advertising spending across social media, google paid search, google shopping, display, video, email marketing, SMS marketing, CRM platforms, and other digital platforms across multiple direct to consumer businesses and products

• Detail oriented planning documentation
• Tracking KPIs and reviewing analytics on an ongoing basis
• Ongoing optimization for advertising targeting, keywords, and bidding
• Reporting

• Key point of contact for clients, and internal team members
• Coordinate and collaborate with team members and clients to improve upon and increase the efficiency of campaigns
• Coordinate with and guide creative resources for ad creative following analysis and applicable A/B testing
• Source and integrate new technologies to improve upon company’s toolset for delivering, tracking, and optimizing campaigns
• Interact with clients as needed to review and plan campaigns
• Communicate plans and performance to stakeholders across the company
• Building key relationships with vendors and ad platforms
• Billing management

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Requirements

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*1-3 years experience managing paid/performance media/ digital advertising for e-commerce businesses

*Active knowledge of, and recent hands-on experience with, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, YouTube ads, twitter, re-targeting/ re-marketing, display, and other digital ad platforms.  Experience with TikTok, Snap a plus.

*Active knowledge of the latest in ad tracking rules, guidelines, and technologies. 

*Experience with tracking ads to sales, and ROAS metrics

*Quantitative proficiency  

*Attention to detail

*Entrepreneurial mind-set, self-starter, does not need to be micromanaged

*Great communicator and writer

*Organizational skills, ability to multitask

*Able to manage short timelines with high impact

*Photoshop, graphic design skills a plus

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For questions or to apply, please email your resume and cover letter to: jobs (at) mainfactor.com

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Mainfactor is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please message us directly through Indeed.

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Mainfactor does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Mainfactor employees or any other organization location. Mainfactor is not responsible for any agency fees related to unsolicited resumes.